As college parents of the millennial generation of students, we have spent most of our children’s lives actively involved in most of what they do. Parents have been told throughout their children’s lives that the more involved that they were, the better their children would fare. Most colleges and universities are currently working to learn how to best involve this generation of parents in the lives of their students at the college level, not by soliciting more involvement, but by channeling our energies appropriately.
In several of our earlier posts, we have discussed ways in which parents can shift to a coaching model with their student as well as how parents might communicate with the college. In this post, we take a look at ways in which many colleges are reaching out to help parents find their place in their student’s college experience.
Two decades ago, most colleges and universities paid very little attention to communication or programming for college parents. Parents dropped their students off at the beginning of freshman year and, with the exception of a possible Parents’ Weekend in the fall, had very little official involvement with the school until Commencement. Today, as colleges begin to recognize parents as partners in student support, more and more schools are establishing offices on campus whose primary responsibility is Parent Relations. The scope of services provided by such an office is continually expanding as parents insist on involvement and schools attempt to maximize and channel “helicopter parent” enthusiasm. Colleges are paying attention.