Design Thinking: Empathizing to Understand the Problem
About this Course
When you immerse yourself in the context of the user, you can uncover pain points and find opportunities for improvement or innovation not always evident to your audience. In this course, part of the Design Thinking MicroMasters program, you will learn how to use simple research methodologies including active listening to understand your target audience and uncover their obvious or latent needs. Emphasis will be placed on observation and interviewing as key methods to gain empathy for the user's experience and viewpoint. Equipped with this understanding, you will be prepared to identify and define more accurately the business problem. You will also review case studies and discuss strategies to foster productive client-stakeholder relationships, including user personification, context understanding, and empathy idea mapping (ideas that resonate with your target audience).Created by: Rochester Institute of Technology
Level: Intermediate
Related Online Courses
This course provides a starting point for learning about and supporting gender equity in your workplace. You will develop a greater awareness and appreciation of gender equity, why it matters, and... more
In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right a... more
Every employee is involved in business processes to create products or services. The causes of decreasing customer satisfaction and increasing quality costs are often unknown, so derived solutions... more
In the digital era, geospatial information technology has emerged as a major contributor to economic transformation for many countries. Every decision we make, every event or daily activity we do... more
Go beyond just an individual new product, service and/or business model initiative to build a culture of innovation. This course will help you identify the organizational barriers to innovation and... more
Powered by
