Marketing - Delivering the Value Proposition
About this Course
In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. One important aspect of this is developing and communicating a clear value proposition. This course takes a close look at the process of branding and its relationship to value creation. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. Pricing strategies along with a look at social responsibility will also be considered and evaluated by the learners.Created by: Doane University
Level: Introductory
Related Online Courses
The Japanese economy was once described as the “rising sun,” overcoming all odds to become an economic superpower. In the late 1980s and early 1990s, many of the largest companies in the world wit... more
La realidad cambiante demanda nuevos enfoques de gestión de proyectos más flexibles que permitan adaptarse a los cambios o imprevistos que puedan surgir durante la ejecución de los proyectos de de... more
Pour assurer une maturité UX, une organisation doit avoir un leadership UX. Dans ce MOOC, vous apprendrez les particularités de la gestion UX, telles que transmettre la vision UX à l'équipe de str... more
As public policies become increasingly complex and technical in nature there is a clear need for scientifically informed solutions to major public policy challenges. However, most researchers do... more
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you! This course takes you through key terminology such as brand identity,... more
Powered by
