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Global Retail/Engagement Marketing Manager

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Description
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

We're looking for a Global Retail Marketing Manager who can transform our retail stores into vibrant community hubs for gamers. This role is responsible for driving Razer's brand presence worldwide through immersive, dynamic marketing programs - from product launches and gaming events to workshops and live demos. The ideal candidate has a proven track record of creating brand magic at the intersection of gaming, tech, and culture. You've led unforgettable in-store experiences, partnered with influencers, and know how to seamlessly blend online and in-person retail. You'll develop and execute a global marketing strategy that resonates with regional gaming cultures while staying true to the Razer brand.
Duties and Responsibilities:
  • Design and execute a global retail marketing strategy that creates immersive, community-focused experiences.
  • Develop localized retail activations that reflect regional gaming cultures while maintaining global brand consistency. Oversee in-store events, pop-ups, and flagship activations, ensuring alignment with brand values and audience engagement.
  • Build connections with gaming and tech communities through programs like tournaments, product launches, workshops, and influencer partnerships. Identify opportunities to incorporate hardware, software, and new game releases into retail events.
  • Transform retail spaces into engaging hubs for gaming, collaborating with global marketing and product teams to enhance digital and in-store experiences.
  • Work with regional teams to ensure seamless execution to enhance customer interactions during events.
  • Analyze performance and market trends to continuously improve initiatives by leveraging data and refining future programs to meet KPIs.
  • Serve as a thought leader on retail engagement, and mentor regional teams to execute innovative, high-impact programs.


Pre-Requisites :

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Bachelor's degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
  • 4+ years of experience in retail marketing, program management, or community engagement, preferably within the gaming or tech industry.
  • Proven ability to design and execute retail marketing campaigns that drive engagement, brand consistency, and community activation across global and regional markets.
  • Strong understanding of gaming culture and trends, with a passion for connecting with and inspiring gaming and tech communities.
  • Exceptional project management and organizational skills, with the ability to lead multiple initiatives simultaneously.
  • Excellent communication and interpersonal skills, capable of influencing and building relationships across diverse teams and stakeholders.
  • Willingness to travel internationally to support program implementation and build relationships with regional teams.


Salary Ranges (per annum):
$118,170.00 - $196,950.00
Disclaimer: Exact compensation may vary based on skills, experience, and location.

Are you game?

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Listing ID

2402156204
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