Marketing Channel Governance
About this Course
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course you will gain a framework for analyzing how much warmth/friendship/socialization is needed for a range of business relationship types. You will also be introduced to the benefits and drawbacks of distributing on Amazon and other third party platforms in which third party resellers are present. You will be exposed to new platforms for B2B exchange via a guest speakers\' presentation of a startup called Inxeption. Finally, you will be exposed to how multichannel routes to market can create superior value for downstream customers.Created by: Emory University
Related Online Courses
By the end of this project, you will have set up an account with Remind and be fully prepared to use Remind with your class. Remind allows you to simplify communication by reaching parents using... more
Elevate your Unreal Engine 5 skills with this intermediate course, designed to enhance your mastery of game development tools. By the end of the course, you\'ll be adept at creating visually... more
Welcome to \"Integrated and Strategic Communication Campaigns\", the first course of the specialization, Strategic Communication Campaigns. Ever wanted to \"get the word out\" or create \"buzz\"... more
This course introduces tools that help enhance reproducibility and replicability in the context of cancer informatics. It uses hands-on exercises to demonstrate in practical terms how to get... more
As the world changes dramatically around us, leadership skills are necessary to help keep the population safe and healthy. This course emphasizes why it is important to build leadership skills in... more
Powered by
