About this Course

This course provides an in-depth understanding of how to leverage social listening to enhance customer engagement. It covers the foundational concepts and frameworks of social listening, its specific applications, real-world examples, and concrete skills and competencies. It aims to equip learners with the ability to effectively use social listening to manage their online reputation. By exploring the foundational concepts and frameworks of social listening, participants will gain insight into the powerful impact of monitoring and analyzing online conversations. The course will reveal how social listening can transform mere data into strategic insight, enabling companies to proactively engage with their audience, anticipate market trends, and manage their brand reputation more effectively. The course also looks at the strategic aspects of social listening - crafting actionable strategies from data, using analytical skills to interpret information, and making decisions that align with business goals. Whether you\'re a marketing professional, a business owner, or a communications expert, this course will give you a grounding in using social listening as a tool to boost your organization\'s online presence and customer interaction. This course is ideal for Marketing Managers, Social Media Managers, Brand Managers, Public Relations Executives, and Business Owners, providing them with the skills to leverage social listening for enhanced customer engagement and strategic decision-making. A basic understanding of business and business practices will be helpful, as well as some knowledge of social media, online marketing concepts, and reputation management, but this is not mandatory. An open mind and curiosity regarding the subject matter is all that is needed. By the end of this course, participants will be able to describe the role of social listening in customer engagement, list various social listening tools and their uses, develop effective social listening strategies, and apply these strategies to real-world scenarios.

Created by: Coursera Instructor Network