Luxury Brand Management
About this Course
Este curso introductorio del Luxury Brand Management le permitirá analizar el concepto del lujo y sus múltiples formas de expresión. El lujo es dinámico y relativo, ha evolucionado a lo largo del tiempo y con múltiples formas de expresión actuales. Podrás distinguir las diferencias del lujo frente a otros conceptos como el premium y lo aspiracional, descubrir las claves de la experiencia del lujo y cómo aplicarla en otros negocios que no son de lujo. Aprenderás la profunda transformación del sector del lujo en el siglo XXI y cuáles son las tendencias esperadas, distinguiendo el comportamiento de los diferentes tipos de consumidor del lujo, la gestión y comercialización diferencial de artículos y servicios de lujo con reglas y métodos completamente distintos al mercado generalista y premium.Created by: Universidades Anáhuac
Level: Introductory
Related Online Courses
Blockchain technology is changing how businesses operate. With trust built into blockchain solutions, it is important to understand how this new technology is different and how it works in... more
Underestimating project complexity is widely accepted as one of the major causes of project failure. Based on international benchmarking activities, [1] we know that an average of 40% of projects... more
This course includes the ISCEA Certified Forecaster and Demand Planner (CFDP) Exam. Upon successful completion of the exam course, you will earn both an edX course completion certificate, as well... more
The Metadata & Training: Connecting Users to Assets course will help you strategize about how to organize digital assets and manage metadata while connecting internal and external stakeholders... more
In the digital era, geospatial information technology has emerged as a major contributor to economic transformation for many countries. Every decision we make, every event or daily activity we do... more
Powered by
