The 4 A\'s of Marketing with Jagdish Sheth
About this Specialization
This is a master class in Jagdish Sheth\'s new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective.\\n\\nProfessor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through why the 4 A\'s of marketing are more relevant in today\'s world of social media, technology, and emerging markets.\\n\\nProfessor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your marketing to be more global and customer-centric.Created by: Kennesaw State University
Related Online Courses
Impact your financial decisions and learn how to affect the performance of your unit\'s profitability and of your organization. In this course gain a basic understanding of finance and accounting... more
Digital Signal Processing is the branch of engineering that, in the space of just a few decades, has enabled unprecedented levels of interpersonal communication and of on-demand entertainment. By... more
This course introduces learners to the Data Analysis tools in Microsoft Excel. More specifically, learners will focus on how to build and use single regression and multiple regression to solve... more
Welcome to this project-based course SQL Window Functions for Analytics. This is a hands-on project that will help SQL users use window functions extensively for database insights. In this project,... more
About the course\\n\\nThis specialization is for anyone who would like to improve how their company or organization impacts the environment, people and communities. We will introduce you to some of... more
Powered by
