Luxury Brand Management
About this Course
Este curso introductorio del Luxury Brand Management le permitirá analizar el concepto del lujo y sus múltiples formas de expresión. El lujo es dinámico y relativo, ha evolucionado a lo largo del tiempo y con múltiples formas de expresión actuales. Podrás distinguir las diferencias del lujo frente a otros conceptos como el premium y lo aspiracional, descubrir las claves de la experiencia del lujo y cómo aplicarla en otros negocios que no son de lujo. Aprenderás la profunda transformación del sector del lujo en el siglo XXI y cuáles son las tendencias esperadas, distinguiendo el comportamiento de los diferentes tipos de consumidor del lujo, la gestión y comercialización diferencial de artículos y servicios de lujo con reglas y métodos completamente distintos al mercado generalista y premium.Created by: Universidades Anáhuac
Level: Introductory
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