Public Library Marketing and Public Relations
About this Course
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons. Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.Created by: The University of Michigan
Level: Introductory
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