E-Marketing

About this Specialization

In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.

Created by: University of California, Irvine


Related Online Courses

The data science revolution has produced reams of new data from a wide variety of new sources. These new datasets are being used to answer new questions in way never before conceived. Visualization... more
This course helps to build the foundational material to use mathematics as a tool to model, understand, and interpret the world around us. This is done through studying functions, their properties,... more
By the end of this first course in the Total Data Quality specialization, learners will be able to: 1. Identify the essential differences between designed and gathered data and summarize the key... more
Did you know that companies using Generative AI in customer success see a significant improvement in customer satisfaction and operational efficiency? Discover how you can leverage this technology... more
This course will guide you through the basic concepts, tools and practices in management. It is designed for students from diverse backgrounds as a crash-course to understand the most fundamental... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL