About this Course

By completing this course, you will gain a comprehensive understanding of how to plan and execute a successful social media strategy. You will learn to apply strategic thinking to your social media efforts, ensuring that your messaging resonates with your target audience and aligns with your company\'s broader business goals. This course will enable you to analyze the impact of your strategic messaging on key stakeholders and evaluate engagement to determine the next steps. What makes this course unique is its holistic approach to social media planning. You will explore the nuances of paid, earned, shared, and owned media, and learn how to leverage each type in your strategic planning. The course also delves into relationship-building strategies for audience development, helping you create content that fosters loyalty and word-of-mouth among your target audience. Additionally, you will understand the importance of visual communication and how to create an aesthetic brand image. By the end of the course, you will be equipped with the skills to plan content pillars that highlight your company\'s mission and core values, and to evaluate and adjust your social media content for optimal performance. This course is designed to provide you with the tools and knowledge to excel in the ever-evolving landscape of social media.

Created by: University of Colorado Boulder