Marketing Essentials
About this Course
This business and management course will bridge the gap between information and real world experience. Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.Created by: Indian Institute of Management Bangalore
Level: Introductory
Related Online Courses
El email marketing es una de las herramientas de marketing digital con mayor tasa de conversión de ventas y fidelización. Permite segmentar, personalizar los mensajes y medir los resultados de u... more
Being an entrepreneur and creating a startup requires money. This money is essential to building a prototype, hiring a great team, and launching a new product or service. How do you raise money for... more
This course provides an introduction to the foundational activities related to design thinking: a flexible, yet systematic process to define and solve problems. A common misconception is that... more
Does your business need a make-over? Are you unsure how to start? Having an innovative business model is key for a profitable business and growth. In this business and management course, you will... more
To harvest the enormous potential of ground-breaking research in the field of biotechnology, large amounts of financing are needed. From the first lab results to a commercially viable product many... more
Powered by
