Platform Strategy for Business
About this Course
Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate. This course teaches you how to convert products to platforms and how to innovate in a platform environment. You will learn how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition. Learners in this course will solve real-life problems using concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory. The instructor for this course literally wrote the book on the topic: " Platform Revolution: How Networked Markets Are Transforming the Economy --and How to Make Them Work for You. " This course is part of both the Digital Leadership and Product Management MicroMasters programs.Created by: Boston University
Level: Intermediate
Related Online Courses
Vous allez découvrir les mécanismes à l’œuvre derrière les grandes décisions qui relèvent du marketing opérationnel : la conception d’un produit la fixation du prix auquel celui-ci sera vendu ... more
Espiritu emprendedor, cultura emprendedora, son términos que se oyen y leen repetidamente. Estos han emergido con fuerza renovada en una economía en que aparecen nuevas y grandes oportunidades de n... more
How can we ensure the continuous supply of the increasingly scarce raw materials that are needed to make the products we use every day? In this course, we will look at the potential benefits of... more
Learn about Lean Management, a customer-centric methodology that improves processes by eliminating waste and focusing on value-added tasks. This course will introduce the main tenets of the Toyota... more
Most people want to work in a career they are passionate about which is what draws many people to the highly competitive field of sport business, or what is commonly known as sports management.... more
Powered by
