Brand Management
About this Course
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you! This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.Created by: Indian Institute of Management Bangalore
Level: Introductory
Related Online Courses
The written word is a powerful tool that you as a leader can use to your advantage. Effective and powerful writing helps you to communicate your messages to your target audience in a manner that is... more
Un corso per conoscere i processi manageriali ed imprenditoriali, focalizzando l’attenzione sui fondamenti teorici, sulle funzioni di direzione e gestione aziendale e sugli strumenti di supporto a... more
Un dispositivo médico es cualquier instrumento, aparato, implemento, máquina, implante, reactivo para uso in vitro, software, material u otro artículo similar o relacionado a la prevención, el dia... more
Are you involved in the development and execution of technical projects and eager to know what it takes to fund a project successfully? Would you like to be more in touch with the latest... more
Este curso introductorio del Luxury Brand Management le permitirá analizar el concepto del lujo y sus múltiples formas de expresión. El lujo es dinámico y relativo, ha evolucionado a lo largo del... more
Powered by
